{"title":"INSIDER EVENT 40% OFF","description":"","products":[{"product_id":"done-by-deer-hide-seek-mountain-lalee-colour-mix","title":"DONE BY DEER HIDE \u0026 SEEK MOUNTAIN LALEE COLOUR MIX","description":"\u003cp\u003eThis hide and seek sensory activity toy will have your baby developing hand-eye coordination skills, while having fun!\u003c\/p\u003e\n\u003cp\u003eDone by Deer’s Lalee loves to play hide and seek, and Lalee’s little mountain friends love to hide inside as he plays along. Find them, count them and listen to their sounds.\u003c\/p\u003e\n\u003cp\u003eEach interesting character will encourage your baby to crawl after them and there’s a little hidden mirror on the bottom of the mountain too.\u003c\/p\u003e\n\u003cp\u003eINCLUDES: One Lalee Hide \u0026amp; Seek Mountain and three little sensory characters.\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776551411932,"sku":"4823439","price":89.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/5757ef319169120e87d954e869b4f0eb.png?v=1735792196"},{"product_id":"done-by-deer-pull-along-lalee-sand","title":"DONE BY DEER PULL ALONG LALEE SAND","description":"\u003cp\u003eThis cute pull along Lalee follows your toddler around all day and at night, it comes off the wooden platform and into bed.\u003c\/p\u003e\n\u003cp\u003eLalee has hidden magnets in her feet so your toddler’s best friend can trot along during the day and hop into bed at night without any hard bits.\u003c\/p\u003e\n\u003cp\u003eINCLUDES: One Lalee and a trolley\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776569270492,"sku":"4628289","price":99.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/c90bf96c1cd825e3a474b5de6b0cbf7c.png?v=1735788934"},{"product_id":"done-by-deer-tiny-sensory-toy-set-lalee-colour-mix","title":"DONE BY DEER TINY SENSORY TOY SET LALEE COLOUR MIX","description":"\u003cp\u003eA great starter toy gift set for all babies, this Lalee Tiny Sensory Toy Set provides opportunities for your little one to explore.\u003c\/p\u003e\n\u003cp\u003eThe soft Lalee toy has a rattle, the sensory cactus is easy for little hands to grip and the Birdee toy has a sweet bell.\u003c\/p\u003e\n\u003cp\u003eINCLUDES: One Lalee sensory toy, one Cactus sensory toy, one Birdee sensory toy and one toy link.\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776571039964,"sku":"4323299","price":89.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/f398851c156dca887fab03086a419fdc.png?v=1735794646"},{"product_id":"write-to-me-baby-firsts","title":"WRITE TO ME - BABY FIRSTS","description":"\u003cp\u003e\u003cspan\u003eThere are so many baby firsts to fill this journal with just those milestone moments. Easy to keep, simply print a photo capturing the first and accompany with a few words and the date. Record all these moments in our Baby Firsts journal presented in a matching linen keepsake box featuring artwork by Atelier Mave. A treasure to look back on and bring all those special milestones back to life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLuxury linen box with gold embossed title\u003c\/li\u003e\n\u003cli\u003eLuxury linen hard cover, gold wiro bound with gold embossed title and spine\u003c\/li\u003e\n\u003cli\u003eGuided journal with prompts throughout to help write all the special details\u003c\/li\u003e\n\u003cli\u003e180GSM paper stock internal pages (FSC)\u003c\/li\u003e\n\u003cli\u003e96 pages\u003c\/li\u003e\n\u003cli\u003eFlat lay binding\u003c\/li\u003e\n\u003cli\u003eIllustrated covers by Atelier Mave\u003c\/li\u003e\n\u003cli\u003eWe recommend using a biro to fill out\u003c\/li\u003e\n\u003cli\u003eWe recommend photo dots, double sided tape, or washi tape (acid free) for attaching photos\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WRITE TO ME","offers":[{"title":"Default Title","offer_id":45776579559644,"sku":"BAFIILLU","price":64.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/1_2a0bb46a-9c95-4733-bff5-237e1cba5110.png?v=1734930347"},{"product_id":"done-by-deer-bead-maze-wally","title":"DONE BY DEER BEAD MAZE WALLY","description":"\u003cp\u003eWith the wooden Wally bead maze your child can practice fine motor skills and pincer grip while moving the small beads and fish from one end to the other. The whale and the sea elements inspire your child to be curious about life underwater.\u003c\/p\u003e\n\u003cp\u003eLittle fingers can move the fish up and down to explore the moving fish in the small mirror - and let it swim through Wally's belly. The whale's fins are made of soft and crackling fabric, and the sturdy base is designed to stay stable on the floor.\u003c\/p\u003e\n\u003cp\u003eThe Wally bead maze is designed in ocean blue tones with colourful elements. The wooden toy is made from responsibly sourced wood and painted with water based-paints that are free from harmful substances - making it safe for your child to use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAge recommendation:\u003c\/strong\u003e\u003cbr\u003e12m+\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776590045404,"sku":"4934332","price":74.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/4e77c8780984f79d0aa587c02073398f.png?v=1735788987"},{"product_id":"done-by-deer-beach-5-piece-play-set-powder","title":"DONE BY DEER BEACH 5 PIECE PLAY SET - POWDER","description":"\u003cp\u003eThe Beach \u0026amp; sand play set is made in Denmark. 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All in soft shades of powder, mustard, sand and with a splash of coral red. \u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776591552732,"sku":"4626911","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/a9e56c6e8a009c25c5dab6c88d1545bd.png?v=1735786403"},{"product_id":"done-by-deer-beach-5-piece-play-set-blue","title":"DONE BY DEER BEACH 5 PIECE PLAY SET - BLUE","description":"\u003cp\u003eThe Beach \u0026amp; sand play set is made in Denmark. It has 5 fun pieces and will provide hours of fun! Pack the cool Croco and Elphee sand shapes and the Lalee shovel in the cute bucket and go for sandy adventures to the beach, sandpit or use it indoors with play sand.\u003c\/p\u003e\n\u003cp\u003eThe bucket has a fun Wally lid with a handle that is also a sieve – great for finding treasures in the sand. 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The peg puzzle with the cute Llama has five wooden puzzle pieces.\u003c\/p\u003e\n\u003cp\u003eLittle fingers can grasp the chunky play pieces and help Lalee, Birdee and Antee back into place and the sun on top of the mountain. Oh! The cactus is missing! It has to be placed at the foot of the mountain - now all the pieces are in their right place.\u003c\/p\u003e\n\u003cp\u003eThe Lalee wooden peg puzzles is made in nice sandy colours and from wood that are responsibly sourced. It is painted with water based paints that are free from harmful subtances - making it safe for your child to use.\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776594206940,"sku":"4834669","price":21.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/Peg-puzzle-Lalee-Sand-Front-PS.webp?v=1735792500"},{"product_id":"done-by-deer-cozy-keeper-elphee","title":"DONE BY DEER - COZY KEEPER ELPHEE","description":"\u003cp\u003eA very cute baby comforter with golden happy dots on the back.\u003c\/p\u003e\n\u003cp\u003eThe Cozy Keeper comes with a velcro tab and elastic loop for a dummy, and is the ideal first best friend.\u003c\/p\u003e\n\u003cp\u003eINCLUDES: One Elphee Cozy Keeper in Powder.\u003c\/p\u003e\n\u003cp\u003eMaterial: Fabric: 100% cotton. 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Measures 30 x 30 cm.\u003c\/p\u003e\n\u003cp\u003eAvailable in Powder, Blue, Grey and Mustard.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"POWDER","offer_id":45776623239388,"sku":"3603751","price":49.95,"currency_code":"AUD","in_stock":true},{"title":"BLUE","offer_id":45776623272156,"sku":"3603752","price":49.95,"currency_code":"AUD","in_stock":false},{"title":"MUSTARD","offer_id":45776623304924,"sku":"4303054","price":49.95,"currency_code":"AUD","in_stock":false},{"title":"GREY","offer_id":45776623337692,"sku":"4303055","price":49.95,"currency_code":"AUD","in_stock":false},{"title":"LALEE SAND","offer_id":46607536029916,"sku":"4323059","price":49.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/3b8cede408303a2f494d09e4f07b9383.png?v=1735856896"},{"product_id":"done-by-deer-activity-spiral-powder","title":"DONE BY DEER ACTIVITY SPIRAL","description":"\u003cp\u003eThis Activity Spiral is one of the best baby toys you will come across. 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Find them, count them and listen to their sounds.\u003c\/p\u003e\n\u003cp\u003eEach fish has its own sound; bell, crinkle, chime and will encourage your baby to crawl after them if rolled along the floor. There’s a little hidden mirror on Wally’s tail too.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Fabric: 50% cotton \u0026amp; 50% polyester. 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The Cozy keeper has a practical Velcro clip and an elastic loop to attach pacifiers both with and without handles.\u003c\/p\u003e\n\u003cp\u003eThe light-hearted Birdee is in a soft blue colour on one side and white with black contrasting dots on the other side and has colourful tags.\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776666263772,"sku":"4333562","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/CopyofBOXINGDAYSALENARELLANTV_InstagramPost_47.png?v=1735854002"},{"product_id":"done-by-deer-tiny-sensory-rattle-lalee-sand","title":"DONE BY DEER TINY SENSORY RATTLE LALEE SAND","description":"\u003cp\u003eLalee loves to play and entertain tiny ones. 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Just snap a photo of your little one next to each card and share it with your family and friends.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIncludes special cards for your birth announcement and all the important milestones from one day old to one year old and beyond, all in pastel colours and stunning gold foil.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIncludes 34 cards with rounded corners safe for little hands, a special card for your birth announcement, plus all the important milestones from one day old to one year old. 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Origin: Made in Australia.\u003c\/span\u003e\u003c\/p\u003e","brand":"FOX \u0026 FALLOW","offers":[{"title":"Default Title","offer_id":45776798318812,"sku":"GCC013","price":7.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/Untitleddesign-2024-12-20T120152.266.png?v=1734656520"},{"product_id":"fox-follow-baby-christening-still-life-greeting-card","title":"FOX \u0026 FALLOW BABY CHRISTENING STILL LIFE GREETING CARD","description":"\u003cp\u003e\u003cspan\u003eFormat: 108 x 140mm \/ 4.25 x 5.5 inch. Material: Warm White Uncoated Card Stock. Process. Full-color + Foil Stamp. Features: Blank Interior. Foil: Gold Metallic Foil. Envelope: Cream. Origin: Made in Australia.\u003c\/span\u003e\u003c\/p\u003e","brand":"FOX \u0026 FALLOW","offers":[{"title":"Default Title","offer_id":45776798384348,"sku":"GCK022","price":7.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/Untitleddesign-2024-12-20T114334.878.png?v=1734655421"},{"product_id":"fox-follow-baby-welcome-little-cub-greeting-card","title":"FOX \u0026 FALLOW BABY WELCOME LITTLE CUB GREETING CARD","description":"\u003cp\u003e\u003cspan\u003e108 x 140mm \/ 4.25 x 5.5 inches. Material: Uncoated Card Stock. Process. Full-color + Foil Stamp. Features: Blank Interior. Foil: Gold Metallic Foil. Envelope: Cream. Origin: Made in Australia.\u003c\/span\u003e\u003c\/p\u003e","brand":"FOX \u0026 FALLOW","offers":[{"title":"Default Title","offer_id":45776800284892,"sku":"GCK040","price":7.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/Untitleddesign-2024-12-20T114929.359.png?v=1734655775"},{"product_id":"fox-fallow-precious-babe-broderie-greeting-card","title":"FOX \u0026 FALLOW PRECIOUS BABE BRODERIE GREETING CARD","description":"\u003cp\u003e\u003cspan\u003e108 x 140mm \/ 4.25 x 5.5 inches. Material: Uncoated Card Stock. Process. Full-color + Foil Stamp. Features: Blank Interior. Foil: Gold Metallic Foil. Envelope: Cream. 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The cute green bib is decorated with the Deer friend Croco and flies. \u003c\/span\u003e\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"LALEE SAND","offer_id":45776979099868,"sku":"1323639","price":43.95,"currency_code":"AUD","in_stock":true},{"title":"CROCO GREEN","offer_id":45776979132636,"sku":"1323633","price":43.95,"currency_code":"AUD","in_stock":true},{"title":"WALLY POWDER","offer_id":45776979165404,"sku":"1343821","price":43.95,"currency_code":"AUD","in_stock":false},{"title":"WALLY BLUE","offer_id":45776979198172,"sku":"1343822","price":43.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/07c46d317e3aa7910da3f547edade2b9.png?v=1735855409"},{"product_id":"done-by-deer-teether-2-pack-deer-friend","title":"DONE BY DEER TEETHER 2-PACK DEER FRIEND","description":"\u003cp\u003eThis very cute baby teether comes in fun colours with a textured design. 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Elevate your baby's sensory experience with this playful and adjustable accessory, made for developmental activities.\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"POWDER","offer_id":45776983982300,"sku":"4343701","price":37.95,"currency_code":"AUD","in_stock":false},{"title":"BLUE","offer_id":45776984015068,"sku":"4343702","price":37.95,"currency_code":"AUD","in_stock":false},{"title":"GREEN","offer_id":46607534293212,"sku":"4353403","price":37.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/CopyofBOXINGDAYSALENARELLANTV_InstagramPost_67.png?v=1735857147"},{"product_id":"done-by-deer-activity-ring-lalee-sand","title":"DONE BY DEER ACTIVITY RING LALEE SAND","description":"\u003cp\u003eThe activity ring will encourage babies to be curious and investigate the sensory features - a soft teether for itchy gums, a mirror with rattle, a softly textured Lalee, crinckle sounds and fun tags.\u003c\/p\u003e\n\u003cp\u003eThe toy is easy to grasp and hold for little fingers and the elastic loop can keep a pacifier or another toy close by.\u003c\/p\u003e\n\u003cp\u003eUse the toy link to attach the activity toy to a play mat, stroller, car seat or cot.\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776984244444,"sku":"4303839","price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/CopyofBOXINGDAYSALENARELLANTV_InstagramPost_38.png?v=1735795387"},{"product_id":"done-by-deer-contrast-baby-cube-happy-clouds","title":"DONE BY DEER CONTRAST BABY CUBE HAPPY CLOUDS","description":"\u003cp\u003eOur contrast baby cube in Happy clouds theme introduces your little one to a world of sensory impressions. Designed in vibrant colours and playful contrasts, the cube offers visual stimulation. Inside, a delightful rattle sound sparks curiosity, while colourful tags invite tiny fingers to explore.\u003c\/p\u003e\n\u003cp\u003eEasily attachable to prams and activity gyms with the included toy link, this cube not only entertains but also encourages motor skills development. Roll the cube to motivate your child to crawl, fostering both play and movement. Elevate your baby's senses with this engaging cube.\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"MIX","offer_id":45776984539356,"sku":"4243217","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/CopyofBOXINGDAYSALENARELLANTV_InstagramPost_32.png?v=1735792904"},{"product_id":"done-by-deer-elphees-home-board-book-deer-friends","title":"DONE BY DEER ELPHEE'S HOME BOARD BOOK DEER FRIENDS","description":"\u003cp\u003eInteractive cardboard book with Elphee our lovable elephant. Designed to open the door to imaginative play, this book encourages your little one to create stories and engage with stimulating elements. Play with the tiny wooden figure of Elphee, moving it from page to page to create exciting stories. Turning the pages trains your little one's fine motor skills.\u003c\/p\u003e\n\u003cp\u003eMake up fun Elphee stories to enhance language skills and encourage pointing at and interacting with the pages, boosting hand-eye coordination. The Elphee figure is made from responsibly sourced wood and painted with water-based paint.\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776984965340,"sku":"4645607","price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/CopyofBOXINGDAYSALENARELLANTV_InstagramPost_34.png?v=1735794070"},{"product_id":"done-by-deer-activity-book-lalee-sand","title":"DONE BY DEER ACTIVITY BOOK LALEE SAND","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLalee and Birdee invite your baby to explore the fun activity book. 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Use the toy link to attach the baby book to a play mat for tummy time or a stroller, pram or car seat for entertainment.\u003c\/span\u003e\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776985096412,"sku":"4323569","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/16_e1f52d33-7533-49a5-8896-74f5f12ea034.png?v=1753146216"},{"product_id":"done-by-deer-lalee-home-soft-book-sand","title":"DONE BY DEER LALEE HOME SOFT BOOK SAND","description":"\u003cp\u003eThe cute Lalee soft book invites your little one to explore their creativity, fostering story-making and imaginative play. The tiny, soft Lalee toy allows for interactive storytelling, acting out familiar everyday routines from page to page. 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Make your child's early learning fun with this engaging and educational soft book, designed for interactive and developmental play.\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776985456860,"sku":"4643909","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/frfref.png?v=1754003450"},{"product_id":"done-by-deer-stacking-tunnel-birdee","title":"DONE BY DEER STACKING TUNNEL BIRDEE","description":"\u003cp\u003e• Birdee stacking tunnel with 3 multifunctional bricks\u003cbr\u003e• Perfect for imaginative play and puzzle-solving\u003cbr\u003e• Stack, balance, and play with the pieces\u003cbr\u003e• Can also be used as a puzzle\u003cbr\u003e• Cute bright colours makes it a decorative piece for the nursery\u003cbr\u003e• Made from responsibly sourced wood and painted with water-based paint that are free from harmful substances makes it safe for your child to play with\u003c\/p\u003e","brand":"DONE BY DEER","offers":[{"title":"Default Title","offer_id":45776985620700,"sku":"4844702","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3775\/5356\/files\/CopyofBOXINGDAYSALENARELLANTV_InstagramPost_17.png?v=1735786822"},{"product_id":"done-by-deer-stacking-tunnel-antee","title":"DONE BY DEER STACKING TUNNEL ANTEE","description":"\u003cp\u003eUse our Antee stacking tunnel with 5 multifunctional bricks for imaginative play and puzzle-solving. 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